Saturday, September 25, 2010

To TXT or not to TXT? That is the question...



Ok people I know that text messaging is becoming a primary means of communication especially between teenagers and college students but enough is enough. By now you should realize that it's not always the best means of communication. Here is Eyslyn's guide to when you should NOT send a text message:

1. When you have beef with someone. Angry texting never leads to anything but you getting even angrier. If you're already mad. Call instead.

2. When you are trying to give directions. TEXTING WHILE DRIVING = DANGEROUS so why would you put your friends at risk? If they're trying to find you, or if you are trying to find your friends, call them instead. It’s much easier to get directions if you’re actually speaking to someone instead of trying to balance reading street signs and text messages. Don't do it.

3. If you are bad mouthing someone. Gossiping is bad enough on its own but if you must express a negative opinion about someone you know, don't do it in a text message. That’s like writing a nasty note, signing your name to it, and trying to deny that you said it. Sure there's a chance that the person your bad mouthing won’t see it but there’s a chance they will. So just don’t do it.

4. When you’re trying to be sarcastic. I'm a huge fan of sarcasm. It's funny. Admit it you like it too. But it doesn't always come across as funny in a text. Connotation is difficult to tell when reading a text message. Text messages are left to the interpretation of the reader. Take it from someone who knows, a sarcastic text can lead to angry friends just because of a misunderstanding.

5. When you want to sweet talk someone. There’s an art to persuasion. It’s much more effective you try to persuade either in person or at least on the phone. Then you can use that sweet persuasive voice you’ve been working on perfecting over the years. Don’t act like you don’t have one. :-)

6. WHEN YOU ARE DRIVING! As mentioned previously in number 2, texting while driving is dangerous. It's not made up. Don't do it. Wait till you get there or call. Your life is more important than sending a joke or a smiley face to your BFF.

7. When you're trying to be professional. There's nothing about an lol, idk, rofl, that's professional. If you want to talk to someone in a professional manner, call them! Send an email, not a text.

This list is not exhaustive. There are many more situations when texting is inappropriate but use this as a guideline. Be smart about it. Just because you can text doesn't mean you should.

Thursday, September 23, 2010

I hate change...wait...what? Scratch that.

Change. How many people are like oooh I love change? I mean how many of you like to come home to find your furniture all rearranged or how about when your favorite bath soap is suddenly "new and improved" with a new smell that's not exactly as wonderfully fruity and clean smelling as before? I know I don't and I'm willing to bet that many of you feel the same way.

Today while I was off in class learning about how to be a better marketer, workers came to the house I live in and repainted all of the exterior doors white. Previously, these doors were a nice shade of brick-ish red. What was wrong with that color? It was comfortable. I've lived in this house for a year and a half why change it now? And I realized as I walked through the newly painted white door that I was upset. Over what? Some paint. What does that paint have to do with me? Does the fact that the door is white damage the function of the door? It still opens, closes, and locks which is the reason for having the door in the first place...so why am I mad that something- even something as small as the color- changed?

I've been mulling this fact over in my head all day and I've come to the conclusion that it's because it is something that was out of my usual routine. I mean couldn’t tell you how many times a day I go in and out of that door and every time that I went through that door it was the nice familiar comfortable shade it had always been until today. I felt like my personal space had been violated. Am I such a habitual creature that I can't even accept that minor changes like painting a door may in the long run lead to better things? Don't get me wrong. I'm not seriously bent out of shape about this door; I'm just using it to make a point. And the point is this: we have become so accustomed to the familiarity of everyday life that when minor changes happen we take it personally instead of realizing that our little world that we are so wrapped up in is only a small, tiny, piece of the real world.

There’s nothing wrong with routines. There’s nothing wrong with habits. Having routines helps us save time and be more efficient. I mean, think about your morning routine. What’s the first thing you do? Which hand do you squeeze the toothpaste with? What piece of clothes do you put on first? If you think about it you'll see that your routine is practically identical every day. I personally like that I do the same things in the morning. When the morning routine goes smoothly I feel as though that’s a good indication of how the rest of the day will pan out. You know what I’m talking about. it just seems like days when your hair falls just like it’s supposed to that that day is a little better than the days when you have Alfalfa hair.

In the world today however, things don't stay the same very long. I mean look back a few years and you'll see how rapidly technology has changed. The iphone came out and it was supposed to be the top of the line, best product out there and already we're on the iPhone 4. Computers have gotten even smaller with netbooks and iPads. How can we afford to stay within the comfort of our routines and habits when the world is forcing change down our throats at every turn? If we want to maintain any sense of competitive advantage we have to not only be open to change but to embrace it!

This isn't something that comes naturally to me. But hey- I’m working on my flexibility. Take my current situation for example. I'm looking for a job. I tell this to people and the question they always ask is "doing what?" My standard answer has become "Marketing communications of some sort." this answer is broad and includes a bunch of stuff that I find extremely fascinating but it also shows that I am open to the opportunities that may present themselves.

Flexibility and adaptability are two of the most important attributes of job seekers today. It's vital that I don't get caught up in the redundancy of the routine that I’ve created to make myself more comfortable. I have to be willing to step out of my comfort zone and be willing to try new things and accept new things so that I don't lose sight of my goals. I know that being comfortable is something that is often taken for granted, but right now is probably one of the only times that I can say that being a little uncomfortable is the best thing. Being unsure of what's coming is going to keep me on my toes. Hopefully it'll lead to a super awesome job in a great city. I'm keeping my options open and taking advantages of the opportunities that present themselves. I can't let a simple change in paint color make me lose sight of what's important.

Sunday, September 19, 2010

Primetime TV Wars and the headache of catching up online

So this week marks premiere week for the big networks- ABC, NBC, CBS, and FOX. I don't know about you, but the reason i get hooked on most series like Law and Order SVU, House, NCIS and the CSI's is due to their syndication on great cable channels like USA. However, if you've watched any of the channels that feature these popular shows in syndication, you're probably aware that you no longer have to watch re-runs anymore because this week everything is all new! And I'm here to tell you- I'm excited.

I read an article in Friday's USAToday (yes I do realize it is Sunday, and I'm two days late but still) and it got me really pumped about these new seasons. I guess the point of the article was to promote the new series like The Event, Lone Star and Hawaii Five-O and 20 other new series slated for the fall, but really the article just got me pumped up for the series I already love- House, NCIS, and Glee. I was very distraught when I discovered that two of these beloved shows will be aired at the same time. NCIS and GLEE both come on Tuesday's at 7. What am I going to do? Be forced to watch episodes online.

Now I know that advertising is a part of life. Hey- I am even considering it as a career path so this is not in any way a diss to the advertisers. But advertising during online shows is getting ridiculous. I know that there are tons more commercials when you actually watch the shows, but on top of commercials during the online re-runs you have to deal with buffering and skipping and other annoyances that are unique to TV viewing online.

Today I wanted to watch the season re-cap for NCIS and so i got to cbs.com and click on the link. First it shows me a long animated version of a Clorox 2 ad. Then there's a whole thirty-three second ad for the same product. Then I have to click to continue and the advertisement for Clorox 2 surrounds the video box. So I was forced to endure 6 minutes of exposure for Clorox 2. I know that it's supposed to be great at getting stains out of colors without fading the clothes, but am I going to go to the store and buy Clorox 2? Probably not. Why? Besides the fact that I'm a huge fan of the smells-amazing Apple Mango Tango Gain detergent, I am plain annoyed that Clorox 2 had the balls (pardon my...English?) to force their product on viewers that much. It's like pick one form of Internet annoyance. Go with the commercial or the banner ad not both and definitely not both plus another ad. Come on now.

People do everything they can to avoid advertising. As an aspiring marketer, this is something that really interests me. Why don't advertisers understand this fact? I mean think about it. When do you go to the bathroom? During the commercial breaks. Want something to snack on? Wait for the commercial. Then you won't miss anything important. DVRs have opened a whole new door for TV viewers who hate ads. All they have to do now is fastforward through those bad boys and hey! There's the show again which is what they wanted to watch in the first place.

I personally enjoy some commercials. I mean there are some really entertaining ones out there like the Old Spice ads, Cheeze-its, and I even get a kick out of some of the Geico ads (NOT the cavemen ones the ones with the cute lizard). I'm not going to say that there aren't times when I wish the commercials would just go away (and when I do have the luxury of a DVR I skip those annoying suckers) so I can get back to my show but watching commercials on TV is totally different than watching them online.
I like that you are given an exact time that the commercial will last. That's a plus. But again I find myself distracted from the ad I simply watch the countdown.

Perhaps I'm being too hard on advertisers. With the increase in the number of TV viewers watching shows online it is understandable that advertisers want in on this market. However, they need to realize that people who watch TV online are probably trying to avoid ads anyway and therefore advertising shouldn't be forced down our throats. Just be nice about it. There's no reason to show three different types of ads BEFORE the show even starts. Keep it simple.

So if you're like me and you also like NCIS and Glee its going to be a long season of alternating between watching on TV and watching online but hey these two shows are great and I'm willing to put up with a little extra advertising to keep up with them. It all starts tomorrow. Get excited.

The death of childhood and creativity

When I was a kid my fashion sense was impeccable. I had a pair of purple jeans, some pink, purple, and orange keds, a tie-dyed Mickey Mouse dress, and cowboy boots. I used to play games outside that involved running, jumping, climbing, and crawling. I sang kid songs like nursery rhymes,Disney songs, and christmas carols.I used to play with dolls for hours on end and I used to pretend pieces of sliced white bread was the mushroom from Alice in Wonderland. My sister and I used to make up our own games using our imaginations. We made up goofy names and characters and had a bunch of inside jokes that only we could understand. If we didn't have something our characters wanted guess what we did? We pretended we had it! I used to color outside the lines. I used to use crazy colors for ordinary objects to give them more pizzazz. What has happened to the imaginations and childhood of kids these days?

The other day I passed by a Children's Place store and all of the kid-sized mannequins in the window were wearing hoodies, loose fitting jeans, and baseball caps. My first thought was, when did being a kid become so gangster? Remember that YouTube video of those little girls gyrating suggestively in hookerish clothes to Beyonce's Single Ladies? What's happening to childhood today? If six year olds are already wearing mini-skirts with hair extensions and make-up, what's going to happen when they turn 16? 18? Why are parents letting the media and technology steal their children's childhood?

Kids these days have access to a plethora of unnecessary technology. Books that read to them, video games that talk to them, toys that walk and talk,narkers that only work on certain surfacesm and there are even chidren's book apps on the iPad. What's next? Virtual mommy and daddy apps? Why would a parent let a child even hold a $600 iPad? much less play with one? All of these interactive technological advances are definitely cool to see and use but what about personal interaction? Kids need to physically play with other kids. They need their parents to read to them and play games with them that don't involve gaming consoles. They need to be able to use their own imaginations.

I'm a marketing major. People often say that marketing is the creative side of business. In one of my classes, Creative Marketing, the class defined creativity as something that we are born with but through the educational system and the focus on critical thinking, we are slowly molded into a mass of like-minded people. Our creativity and ability to use our imaginations are slowly beaten out of us by pick the best answer and choose only one option choices on tests. We are programmed to believe that there is only one right answer. When brainstorming for new ideas aren't the first ideas of the group members scary similar? We've been programmed into thinking alike. My question is this. If my generation, who didn't have nearly as much technology involved in our childhood as kids these days, are so like-minded what does that mean for the generation of kids today? What does that mean for the future of creativity?

I understand that technology is always changing and evolving and improving. I understand that it's important to stay up-to-date with all of the advances but is it more important than preserving imagination, creativity, and childhood? But you know those people who make their own eclectic clothes and frequent the thrift stores just looking for something they can transform into something new and cool? Those people probably weren't inundated with technology as a child. That kind of creativity is what is lacking from the world of business today. And we need to get it back.

Parents. Don't give in to your child's every whim. Don't shut your kids up by plopping them down in front of a computer or video games. Let them play with other kids. Let them use their imaginations to come up with new games. Give them dolls that don't require batteries. Let them color outide the lines and with crazy colors.

I appreciate the fact that we now have computers we can carry around and even fit into our pockets. I like that we have portable music players that are smaller than my palm. Technology is amazing and I'm not knocking it. Just saying that it's important to take a step back and realize that it's creativity and innovation that brings these kind of advances to life. Don't lose track of your own creativity. Don't kill your own ideas before you even consider them because you think someone else might think it's dumb. I mean hey if everyone did that we wouldn't have inventions out there like the Snuggie, and let's admit it, it may not be the most stylish option but it definitely sells. So next time you think of something creative and cool nurture it. Don't shove it under the rug. And next time you see a kid reading on an iPad, for God's sake, give em a box a crayons and a coloring book.

Tuesday, September 14, 2010

Roaches, Love, and Reason

NOTE: this was a class assignment that called for a piece of creative nonfiction that referenced an actual life experience. its lengthy but i like it. enjoy.

I can’t begin to say that in my twenty-one years of life experience that I’ve discovered the essential truths of life. I don’t have any inkling why things of the heart are always unpredictable and overwhelmingly uncertain. But I do know this: Fears, irrational fears at that, are just as uncertain and unpredictable as the matters of the heart, like love and infatuation. Our response to love and fear, physical and otherwise, are as different as they are alike.

I am afraid of roaches. As long as I can remember this has been the case. Why? They can’t cause me much, if any, physical harm. They aren’t going to eat me or attack me. But whenever I see one crawling creepily across the floor or God forbid up the wall, my first instinct is to run away.

When I was about eleven or twelve, I had a sleepover at my house. My sister and I, who are very close in age, each had a friend over to spend the night at our home. We were watching a movie or television, I can’t remember what, and out of the corner of my eye I saw the familiar infamous black shape moving creepily along the wood paneled wall of our family room. Even though for me at least, there’s a certain degree of shame that comes with admitting that my home is susceptible to the vileness that is a roach, and even though there were two outsiders witnessing firsthand my shame, I quickly darted away from the wicked intruder and called out to my dad for rescue. My heart rate increased and the first hint of sweat tingled across my forehead. By the time I had barricaded myself behind the couch, the other girls succumbed to the irrational screeching and shying away from the insect like many girls do. My dad, whose attention was elsewhere, called to me from the next room and said simply, “Well, kill it.” I replied, “No, I can’t! I’m afraid of it!” Again, fear comes into the picture. In the few minutes that this encounter lasted I fought a mental battle. The instincts to put as much space between me and the threat and not wanting to lose sight of it kept me pinned in my hiding place with my eyes wide open following its every move.

What does this show? My irrational fear led me to not only distance myself from the danger but also to hide with my eyes still transfixed on the threat. Even though I wanted to run, I was pinned there by that conflicting desire to know what was going to happen. I wanted to hold on to some semblance of control in the situation. Instead of giving that roach the satisfaction of scaring me away completely, it was me, after all, that called out to the one who would eventually end its short life. Am I then the conqueror of this creature? Or by my delegation am I just weak? Is this situation, this feeling of fear and of wanting to escape but not being able to fully get away, different from any other reaction to an irrational emotion? This phenomenon is not limited only to fear. This same reaction happens when someone is heartbroken. Immediately following the demise of any relationship both parties are hyper aware of the other’s absence. That routine that was once established is thrown off course leaving you feeling unbalanced and vulnerable. And then inevitably there’s the first time the two run into each other accidentally in the hallways or in the grocery store and there again is that inability to escape completely. Even though in most cases at least one party is hoping to avoid the encounter, they are both drawn to each other if only by curiosity to get over that first awkward meeting since their downfall. Once you see the other person from across the room there’s that inner monologue that asks, “Did he see me? What should I say? Do I say anything? Do I look cute? Is he seeing someone else? Why didn’t I wear that cute dress today?” And that internal struggle persists right up until the point that the two finally meet.

Irrational behavior plagues us all at some point or another. Often times, several times a day. Why is it that the boy who ignores you is the one you fall for hopelessly? Why is it that a tiny, non-threatening, bug can make you run away? Most of our most meaningful experiences are often times initiated by irrational emotional responses. This irrationality that is such a foundational part of a human’s being is not however bad or detrimental. This inherent tendency toward the irrational gives clarity to our rational thoughts and individuality to our lives. If we didn’t understand that most of the responses we have that cause an overwhelming amount of emotional response, like fear and love, we couldn’t recognize the things that are significantly less important. This contrast is essential in the understanding we have of ourselves. If we are able to recognize that many of our desires and fears are irrational and still we pursue or run from them, what does that say about the human race? We humans pride ourselves on our ability to think rationally. Our minds are capable of higher order thinking and critical thinking but instead the roots of many decisions we make are not divined through our reasonable and rational minds. There are even times when the brain can rationally see that one course of action is the most logical and rational choice yet still consciously chooses not to follow that path.

I run away from roaches. Even as a twenty-one year old who, through the educational system, has been trained to evaluate and think critically, I still literally run away from roaches. To this day I have never killed one of these pests and the only reason for it is that my irrational fear mandates that my body and my mind respond accordingly. I like to pride myself on my rational capabilities. It is for my critical thinking skills that I have received recognition over the years, but what I fail to see objectively is just how irrationally I behave.

That cliché phrase, “The heart wants what it wants,” is just a romantic way of describing the irrational nature of one of life’s most written about, discussed, and felt emotions: love. Even when we sensibly know that that desire will only lead to pain, we take it anyway in the hope that our reason will prove faulty somewhere down the road. Why do we delude ourselves into thinking that our reasoning, which we spend years and years trying to hone and make more precise, is wrong in only certain situations? Why do we give ourselves a break on this? These choices are some of the most significant choices we will make in our lives. What sense does it make to intentionally choose the option that you know for certain, will lead to pain?

To answer these questions you have to first answer this question: is pain the absolute worst consequence? If you can examine the situation and the choices are eventual pain and avoiding a potentially life changing experience simply to avoid pain, is it logical to only avoid pain?

This kind of reasoning seems to be purely a justification for irrational behavior instead of actually examining the situation critically. This justification leads us to make the choice we wanted to make the first place. How is it possible to examine the same set of data and come up with two logical answers and have them both be correct? Doesn’t that go against the concept of critical thinking? Shouldn’t critical thinking lead to only one answer that is most correct?

This leads to me to believe that even though our lives are full of situations that make us want to behave irrationally we should try and get the best possible experience out of whatever choice we make. There are definitely some instances where it is easy to see that overcoming the irrational desires will lead to a better outcome in the long run like overcoming my fear of roaches and being able to confidently squash one. But for those bigger more important life-changing experiences, like love, it is important to take the risks that the irrational desires demand. Can this lead to pain? Absolutely! However, there are much more devastating consequences than pain.

Maybe my reasoning is flawed. Perhaps my confidence in my rational mind is inflated with pride and vanity and youthful ignorance. However, I refuse to give up on the fact that love or even those first inklings of affection and infatuation that may grow into love should be avoided on the premise that they might lead to pain. Isn’t that the right choice? Doesn’t that make the most sense?

Wednesday, September 1, 2010

Coca-Cola: a love story


Coca-Cola.
No one really knows what makes that "cola" flavor but whatever it is people everywhere like it and demand it by name. Not only does Coke have excellent "feel-good" commercials but they also have a quality product. How else could they have such dominance in the market? Sure they've made mistakes, (cough coca-cola blak cough) but overall Coke's pretty much been great.

Even though we can all recognize the cursive writing and the familiar bottle shape, I used to HATE coke. With a passion. I didn't want anything to do with it. Parties and events where soft drinks were served I'd drink nothing in order to avoid Coke. Why was I so anti-coke? I have no idea. I've been scouring the depths of my memory to discover the real reason why I've been depriving myself of the delicious-ness that is Coke for the past twenty years and I came up empty. The only thing I can guess is that one time I had a tiny sip and my immature tastebuds couldn't comprehend the delicate taste of one of the world's most sought after beverages, thus scarring me for life.

What changed my mind about coke you may ask? Was it their cute commercials before every movie? Was it the mycokerewards program? Was it because of endorsements by people I know and respect? Nope. The real reason I made the switch to Coke is becuase one day, I was hot and thirsty and the only available source of liquid sustenance was a can of coke. This coke wasn't like ones on the vending machine pictures. It didn't have ice surrounding it or water dripping suggestively down the sides. It was an ordinary, room-temperature coca-cola. I popped it open took a few gulps and then, I discovered that hey- this wasn't so bad. So I continued to drink the whole thing and when it was all gone, I found myself wanting more- and not just becuase I was hot and thirsty.

Now I find myself craving it at random times of the day. I see someone walking down the street drinking a coke and I find myself wanting a sip. (Of course I don't go around asking random people for a sip of their coke!) But I'm now a fan of coke. I may even go and "like" Coke on facebook just to prove my support. I may not give up water in favor of coke but I will say that I'll never make the blasphemous statement that coke is gross ever again. I'm not sure what that flavor is, but whatever it is; I like it.

The reason I'm writing about my newfound relationship with coca-cola isn't to make you thirsty or help increase coke sales. It's to point out that advertising and even personal reviews aren't enough to convince every consumer that your product is king. Being there right when they want your product however, will get them everytime (and if it doesn't your product probably isn't as good as you think it is). In my area here in south Mississippi, Coca-Cola is king of the soft drink market. Just about wherever you are you have access to a coke at any given moment in time. Thanks coke for being around. You turned my into a coke drinker and I'm even proud to admit it!

So next time you're really thirsty and can't find your ol' faithful beverage of choice, grab a coke and you won't be disappointed.